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She has more than 25 years dedicated in the area of intellectual property. She supported the advice and strategy of companies in the area of intellectual property during her first steps in this field. Her experience and dedication led her to carry out her bachelor's thesis in trademark law and subsequently her desire to continue studying abroad. At that time, Peru didn't have this type of field. She is a Doctor of Laws from the University of Augsburg, Germany, and a Master of Laws from the same University. In both studies, Mrs. Pacon graduated with honors. She carried out all of her doctoral and master's thesis research at the Max-Planck Institute for Innovation and Competition Law in Munich, where she began working as a principal investigator. She returns to the country as President of the Intellectual Property Court of the National Institute for the Defense of Competition and Protection of Intellectual Property (INDECOPI) to make a profound change in administrative decisions in the area of intellectual property in Peru and form a work team. In addition, during these years, she negotiated on behalf of the Peruvian State before various international and regional forums on intellectual property issues. She directed several internal working groups on specific topics in the area. In 2001, she returned to Europe. She advised various governmental organizations on intellectual property negotiation issues. She has conducted training courses for judges, prosecutors, and public officials in Latin America and other regions of the world (Africa, Europe of the Este) and has developed public policy projects promote various intellectual property instruments. Her experience is not limited to the traditional area of intellectual property. It includes new topics that have emerged in recent years (innovation, geographical indications, traditional knowledge of indigenous communities, climate change, among others). She graduated in law studies at the Pontificia Universidad Catolica del Peru (PUCP). She did postgraduate studies in Germany (University of Augsburg). During her postgraduate internship, he carried out master's and doctoral research at the Max-Planck Institute for Innovation and Competition Law in Munich and has participated in advanced training courses for negotiators of public sector officials and professors. Researchers organized by the Organizacion Mundial de la Propiedad Intelectual (OMPI), and the Organizacion Mundial del Comercio (OMC). She promoted and generated the first Master's Degree in Intellectual Property in Latin America through the University of Los Andes (Venezuela) in the 90s, where she continues to teach, as well as in Peru (Master's Degree in Intellectual Property and Competition Law from the Catholic University) in 2000. She is currently a visiting professor of different master's degrees and training programs for intellectual property in Latin America and Europe. She is part of various academic networks where she promotes and manages research projects to promote the economic development of countries through the mechanisms of intellectual property.

I am an atypical lawyer
SCHIANTARELLI defines himself as an atypical lawyer. Connoisseur of the formal world of law, his perspective is casual, since what matters to him deep down is that his clients see him as an advisor and close, rather than as "the lawyer in a suit and tie." To reach this current philosophy, SCHIANTARELLI's legal experience is nurtured by his passage through the public and private sectors, as well as by his teaching activity. SCHIANTARELLI's first legal experience in the area of intellectual property and unfair competition occurred in the National Institute for the Defense of Competition and the Protection of Intellectual Property (INDECOPI), in 1997. It was there that, in his capacity as Technical Secretary, he knew and learned a lot from PACON, who at that time was President of the INDECOPI Tribunal. This experience as a public servant at INDECOPI was very gratifying until 2000 because the contact with the cases was direct and profound.

Experience in the private sector
His experience in the private sector began in 2001 when he was part of one of the most important law firms in the country. It is there when he begins to make direct contact with the client and attend to his legal needs. This activity continues until 2013 where SCHIANTARELLI becomes Partner and Head of the Intellectual Property and Competition Area of another important law firm in the country and of course to date at Pacón & Schiantarelli.

Preparing with the best
Throughout those initial years, SCHIANTARELLI obtained a master's degree in Intellectual Property from the University of Alicante, Spain, in 2003. He was also constantly studying to improve himself in international institutions and organizations, such as the World Intellectual Property Organization ( Geneva), the European Patent Office (The Hague), the Max Planck Institute (Munich), the Office for Harmonization in the Internal Market (Alicante) and the World Trade Institute (Bern).

Contributing to education
SCHIANTARELLI's academic activity began in 2004 as a professor in the Master's Degree in Intellectual Property Law and Competition Law at one of the main universities in the country. To date, SCHIANTARELLI has expanded its teaching activity to a total of four prestigious universities in the country and even actively contributes with teaching activities and with publications for INDECOPI.

Industrial Property Agent, Lawyer, member of the Lima and Madrid Bar Association, Master in Industrial, Intellectual Property and Information Technology, with more than 16 years of national and international professional experience in Industrial and Intellectual Property. Experience as a visiting university professor at the Universidad San Ignacio de Loyola and Universidad Mayor de San Marcos and as a lecturer. Designated as “Notable practitioner” and “becoming individual in intellectual property” by “Chambers & Partners Latin America” in publications from 2008 to 2011.

Lawyer from the Pontifical Catholic University of Peru. With significant experience in Intellectual Property and Competition Law and Commercial Law in the areas of Commercial Law; she has attended the Specialization Programs in Intellectual Property and the Advertising and Repression of Unfair Competition carried out by the Universidad del Pacífico and the National Institute for the Defense of Competition and the Protection of Intellectual Property - INDECOPI. Likewise, she has participated in the Branding Management course organized by the IL3 Continuous Training Institute of the University of Barcelona. Before joining Pacón & Schiantarelli, she developed her professional career in various important law firms in the country, the last ROSSELLÓ Abogados being among the years 2010 and 2013.

Lawyer from the Peruvian University of Applied Sciences (UPC). She with significant experience in Intellectual Property Law. She has attended the Specialization Programs in Intellectual Property and Consumer Protection carried out by the Universidad del Pacífico and the National Institute for the Defense of Competition and the Protection of Intellectual Property - INDECOPI. Likewise, she has participated in the General Intellectual Property course organized by the Distance Learning Program of the Academy of the World Intellectual Property Organization (WIPO). Before joining Pacón & Schiantarelli, she developed her professional career in the Distinctive Signs Commission of the National Institute for the Defense of Competition and the Protection of Intellectual Property - INDECOPI, as well as in the Rodrigo, Elías & Medrano Abogados law firm.

Master in Digital Law and Information Society from the University of Barcelona. Important experience in answering queries; elaboration of strategies, complaints and defenses; and, direct management of administrative procedures, in matters of advertising, unfair competition, consumer protection and distinctive signs. Ability in training customer service areas of companies, in regulatory issues related to consumer protection, advertising and commercial promotions, as well as conciliation techniques, customer management and handling of difficult or critical situations. Collaboration in the realization of "The ABC of questions and answers to avoid unfair competition" (material disseminated in December 2011, through the INDECOPI website), during the time that he carried out work in the Audit Commission of Unfair Competition from INDECOPI.